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 Mobile - Web - Media  Sunday, Oct 22, 2006 6:32:59 PM
Social Publishing or Hyper Recording I was reading a post on Fred Wilson's blog, AVC called 'Hyper Recording.' Where he writes:QUOTE: The other night at the Red Hot Chili Peppers show I noticed a bunch of cameramen with super high end video cameras right in front of the stage recording the show. And then I noticed thousands of people with cell phones and digital cameras doing the same thing.What caught my attention, was that I had similar thoughts about this in a small club last year: As I watched people capturing video and photos, sending them off to friends, I though..."It's too bad the band isn't able to participate in this exchange of media... that it's not aggregated so that they could benefit from it."At first, I referred to the idea as "Fan Blogging," but it has evolved to more than just a tool for bands. I now see it as "Social Publishing." I made two blog posts back in March of this year where I explain the concept in more detail http://www.gideonmarken.com/index.cfm/a/9/blog/699/part1 http://www.gideonmarken.com/index.cfm/a/9/blog/700/part2 Here's a Summary: To provide the means for an audience and/or participants of an event or location gathering to self document using photos and video from mobile devices. In addition, this system provides a greater opportunity for follow up sales and marketing through the Website which displays the user generated content. Lastly, depending on the settings, a contact list can also be generated which helps one grow their network. Later in Fred's post, he refers to a friend in the music business who stated the following: QUOTE: artists will never allow recordings of their live shows to be released without their permissionHow about "Grateful Dead" and "Phish" - two bands who allowed fans to record nearly everything. Both went on to be top grossing bands, still selling CDs, even live CDs and live digital downloads. Take a look at: http://www.livephish.com/ if more bands provided a live digital download service like this, they'd be able to generate more revenue, give the fans what they want, and provide a hub where they can sell dry goods, like shirts, etc. A live performance is filled with opportunities to communicate with an audience, and usually, the only thing I see is people handing out flyers at the door trying to get you to visit some artist you aren't interested in. If fans published photos and video to a site, a good percentage would visit the site to see their photos/video. Some would forward them onto others, and some might even buy something on the band's site. This Social Publishing or, Hyper Recording as Fred calls it, will be made available as a service next year at http://www.ArtistServer.com/ 
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Social Publishing
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