Mobile - Web - Media
Monday, Mar 13, 2006 12:50:35 PM
Unchecked Hype Will Bring Bubble 2.0 Just a few days ago, I posted here on my blog about Alexa Rankings, their data, and how it appears to not be trustworthy. Nothing has changed from that post, but I wanted to pick the topic up again because I experienced a general rejection of the topic from TechCrunch.com today.
Possibly it was my tone or my approach, I'm not sure, but I am glad that my RSS reader, FeedDemon cached my comment on the TechCrunch blog, because it never made onto the site.
Yes, I was censored on a top tech blog... pfft!
UPDATE: 9:30pm I see my comment/reply on the TechCrunch blog is now being displayed - so it seems my post was approved at some point today. Thanks Michael. :)
Here's a screehshot:
As you can see, Michael thinks Alexaholic is great, which would mean he also feels, Alexa Ranking is great, and here is where the problem gets amplified. A quick look over the subscription numbers for TechCrunch, you'll see Michael has quite an audience, which means he has many "Long Tails" of influence on all the markets that monitor his blog. This translates into a powerful attention hose, one that fuels traffic and interest in it's direction.
Just in case others want to read my comment, I'm posting it below since it was shot down over at TechCrunch:
[quote]Comment by Michael Arrington — March 12, 2006 @ 11:30 pm
just a random note: alexaholic is so great. [/quote]
Sure, if you like bad data and a system that can be cheated.
Alexa is being gamed/cheated, and the data is generated from a specific population of Web users.
Ask anyone who works in the field of stats if Alexa’s data is worth studying, and they would tell you no after finding out how the data is gathered and gamed.
Mike - please do people a favor and research how poor the data really is, and stop promoting false information.
How would you feel about your posts about a company you promoted on your blog if it was found that they were cheating Alexa?
Want more information:
Alexa Totally Unreliable? — Business Logs
Why Alexa Ranking Alone is Worthless : SEO Book.com
Faking Alexa traffic ranking
Manipulating Alexa Traffic Rankings
I was just blogging about this topic the other day: http://www.gideonmarken.com/index.cfm/a/9/blog/697/
At any rate… don’t you find the alexa ‘reach’ chart for Tagworld to be a bit odd… There’s some strange drops in the data.
For example, if the site is growing, then why is 1/2 of the traffic gone from just two weeks ago? When you look at the ‘reach chart,’ you’ll see that they are currently at where they were last December? How about the dropouts on the ‘rank’ chart?
My main point is that you seem to like Alexa, and I understand that - but I’m concerned about the validity of Alexa data, and the degree of power those charts have. Placing data and charts on a popular blog like TechCrunch is a powerful advertisement for those sites/services being covered. The people who visit this blog expect the content to be true and valid - which is why I’m responding, as there is too much evidence showing that Alexa data is not trustworthy.
It’s imperitive that our references and analytic data is valid if we are going to use them to understand where we are going. If we are to move forward on unproven data, we are only serving those with the most cash in the end.
- Gideon Marken
So Michael, I hope you understand that my post wasn't meant to be negative towards you, and certainly you don't have the time to research if Alexa Ranking is bogus or not, BUT... you do have the readership to help expose what is really going on with Alexa Randing.
Let's build our industry on solid truths, and the best way to make that happen is for those with a voice to speak out, and for us to question what we are told. If we leave the hype unchecked, we'll find ourselves in Bubble 2.0, and that's not fun!
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