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Mobile - Web - Media
Monday, Mar 06, 2006 12:30:00 PM
Two Interesting Videos: one on Google, the other, Identity2.0 I've listed the links below for two unrelated videos online covering presentations by Seth Godin and Dick Hardt. Since I felt they both were great presentations, I thought it would be a good idea to share the links. The Etech conference started today, but I'm currently not at the show. Today they're running the training sessions, with the presentations starting tomorrow. I didn't sign up for the training, plus today was the 'big day' for a client of mine. We are working through a transition between the system I built for them (which handles travel reservations) to their new system (handles their internal business and their Website). So it's key that I stay here just incase they need to roll back to their old system.
Part of the Authors@Google Series Seth Godin - Author, speaker 48min
http://video.google.com/videoplay?docid=-6909078385965257294
Seth covers a lot of ground, pulling ideas and references from several of his books, yet focusing his presentation on Google itself.
Here are a few areas he covers:
- Marketing provides an opportunity for engineering
- Permission Marketing - users provide permission, marketers/advertisers have the opportunity to participate in that market.
- Emotional Marketing - selling the story and buying the story, that's how markets funtion unless is feeding or sheltering people.
Identity 2.0 Dick Hardt - Founder & CEO, Sxip Identity 13min
http://www.identity20.com/media/WEB2_2005/
Covers what identity is now and where it's going, which like all 'new' things that spring up around the Web these days, Identity is getting upgraded to 2.0. This is possibly the most fluid presentation I've seen. It's entertaining, interesting, funny, well structured and gets you interested.
google
identity
Seth Godin
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