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Category ArtistServer
Date Tuesday, Jul 25, 2006 11:44:31 AM
Artists and Bands Generate Revenue with Google AdSense

New Feature/Tool Announcement at ArtistServer.com!

Upgraded Artists on ArtistServer Can Earn Money From Ads on their Sites.

Artists and Bands who upgrade their accounts now have access to the Ad Settings tool, which is located in the My Account area. This tool provides control over the ads on their ArtistServer site and pages. It's easy to use, and changes happen live.

Artists and Bands earn 100% of the revenue generated from the ads on their sites, and receive their payments directly from Google.

The following are the four ad settings options we provide:

1. Use your own Google AdSense account
2. Use ArtistServer's Google Adsense account
3. Use your own ads (JPG/GIF with links)
4. Turn ads off

Before an Artist can begin displaying ads from Google Adsense, they'll need to sign up for Google's AdSense service. Once this is done, they just need to locate their ClientID, enter it into the Ad Settings tool, and they are live!

Where to Find the Google AdSense Client ID:

1. Sign in to your AdSense account.
2. Then, click the AdSense for Content tab.
3. Scroll to the bottom of the page and locate the 'Your AdSense' code block. This textbox contains code you would normally copy and paste into an HTML document. Look for the following line: google_ad_client = "pub-1234567812345678" - your clientID is the value inside the quotes. In this example, the ClientID is: pub-1234567812345678.

If artists and bands would rather use their own banner ads and links, they can select the option to display "Alternate Ads," then create or upload a JPG or GIF image for each of the ad sizes.  We use 2 ad sizes - dimensions are in pixels:

1. 278 x 90
2. 250 x 250

Alternate Ads are uploaded with the Graphics/Files Tool, and become available for use in the Ad Settings tool.

What's Next For the Ad Settings Tool?

* support for 'text/image' in addition to the current 'text' option for Google ads
* support for channels - a Google AdSense attribute for tracking
* support for other ad networks/services
* making the tool available to upgraded member/fan accounts

Below is a resized screenshot of the new Ad Settings Tool - if you would like to view a full size version, follow this link:

http://www.ArtistServer.com/m1/8/9/A6DA33E0-E081-20D5-8A416BF94B00F218_O.jpg





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Category ArtistServer
Date Wednesday, Nov 02, 2005 12:32:32 PM
Revenue Sharing with Your Customers

While reading this article, which took me to a blog posting on 37signals.com, which finally brought me to the source of an interesting discussion by Anil Dash.

They were discussing how Flickr.com makes a fair amount of money from the ad sales on it's site, and brings up that the revenue stream should be shared with the users, as it's their content that drives the traffic, etc.

Here's a quote:

But interestingness in Flickr doesn’t pay. At least not yet. Non-pro users are seeing ads around my photos, but Yahoo’s not sharing the wealth with me, even though I’ve created a draw. Flickr’s plenty open, they’re doing the right thing by any measure of the web as we saw it a year ago, or two years ago. Today, though, openness around value exchange is as important as openness around data exchange. - Anil Dash

Jason, over at 37signals had this to say:

The shift that is going on is pretty radical, actually. The way it used to work was this: You took a photo, someone used it (to make whatever they’re doing better), and you got paid for it. They paid you for your talent. Now, hundreds of thousands of people are taking photos, uploading them to a site like Flickr, making Flickr better, and Yahoo is reaping the financial rewards, not the photographers. That’s a pretty big shift. Yahoo is making money off the backs of the collective camera. - Jason Fried

After reading these posts, revenue sharing not only sounds like the right thing to do, it also sounds like a competitive factor that we shall start seeing more of.

What's there to loose? You have to figure, if your customers are able to make money from your service, that they will be more motivated to use it, and tell others about it. If you your customers see you as a partner, the relationship between service provider and user grows. One of the first thoughts that you might have against this, is the potential for so much revenue to be "lost" to the user. Well, that all depends on how you structure your business model, and if you offer account upgrades, what that rate is per year. Maybe sharing the revenue will be the best thing you can do as a Web service.

As I thought about this more, I realized that it would be impossible for me as an individual to share ad revenue with 10,000 people - that would be accounting hell. My only option, is to not share revenue with my users. Instead, I'm just going to empower them, as that IS one of the core themes at ArtistServer.com - to empower people.

Great, but what does "empower people" translate to? It means that artists will have the option to input their own Google AdSense Client ID which will get used to display the ads on their pages. If you do not have your own AdSense account - apply for one.

If you have an upgraded account on ArtistServer.com, you would also be able to turn the ads off, or select to display your own ads instead. While it might sound a bit tricky, the new Ad Settings tool makes it easy to set up.

When will this new opportunity become available to artists and members? Very soon! I'm maybe a few days away from launching the new version of the My Account Area and will also launch the Google AdSense services at the same time.

 

Before you get too excited, I'll include that ArtistServer.com currently does not make too much from Google AdSense, but that I'm seeing a steady increase over time.

Last bit of info on the subject... what I like most about this, is that it would allow an artist to fund their account upgrade. You have to figure, that if you join the site, upload some good music, and add your Google AdSense ID, that in a year, you should be able to make at least the cost of your account back, which would come to about $0.10 per day.

 



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Gideon Marken
Web Technologist & Electronic Artist

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