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Category Mobile - Web - Media
Date Thursday, Apr 06, 2006 1:07:53 PM
Remix Video, Remix Your Life, Remix the World
I see the progression into video and video remixing as an explosion in self expression for humanity. It's a self realization of what's going on, allowing life to see more of itself - which is what learning and sharing information is all about. It gives us perspective as to what 'normal' is or what 'extreem' is, and since this expands across all borders, it reveals our cultural boundries.  

This is what the progression of humanity has been about all along - and now/soon, the degree and magnitude of this will greatly increase.

We have more people online, with better connections, and more sites and services providing unfiltered publishing of personal content every month.  Add to that the ability for those people to 'remix' the world before them as they choose... and you have yourself a revolution in entertainment.

Certainly I'm being a bit ideal about this, but when you consider how media shapes the world, especially here in the US, you have to wonder what happens when "WE" are the media. Now think about everyone being able to remix all of that... and you have the Web and an exciting new facet of entertainment.  

There's no reason why everyone shouldn't have their own 'station' that streams/collages/remixes text/photos/video/data from their own collection with the same media types out on the Web. The end result would be a non-linear audio-visual collage built from your interests and experiences blended possibly with your friends media, or media from a certain site - or a certain keyword search, or media you pay to access so your station is cool.

Why would you want this?

Because it would be streaming to your own TV/screen - or it would be flowing into a networked 'poster' on the wall - maybe you have a few of these posters and each one is set to generate and pull content about each of your favorite bands or actors or places.

Interactive and generative media environments appear to be the destiny for entertainment because our relationship with technology is shifting from passive to empowering:
  • passive technology - TV, Radio, etc are loosing traction and our attention because they demand so much of our attention and give us too little control over our media experiences
  • empowering technology - Web, digital media, portable devices and their connectivity is a foundation for attention management, experience sharing, and provides new experience opportunities.
Here are a few links for some video sites to keep your eyes on:

Video Mix/Remixing
Video Sharing
Video uploading/sharing

Internet TV services

What about Copyright?

Yes, that's going to be a tricky issue. How do we make the transition with the old school media companies. How do we help them discover how to monetize their media in new and interesting ways? We need to address the issue of copyright as these services and concepts grow. You can already see issues forming around YouTube.com. While a few old school media companies are starting to embrace YouTube, others don't want to be a part of it, possibly because they don't know if they're loosing control.

Copyright issues tend to lead to court cases - so I have created a new slogan for media sites who might have copyright violations on their sites:  Use me, don't sue me!

Pure and simple... If you are a MegaCorp media company, call up the site/service and ask how you can participate, ask how 'we' can monetize it, ask if you can see the detailed stats for the items in question, link to it, talk about it, etc.  If the only thing you can do is have a lawyer smash the opportunity, there's a chance your company won't be much of a player in the next stage of media and entertainment.

RemixWorld.com

One of the reasons why I'm writing about this, is that it's a space I'm very interested in. Over the last 6 months, I've been working out an idea based around remixing media in intersting ways. I already owned RemixWorld.com - but picked up RemixSystem.com, RemixServer.com and RemixChannel.com as potential names to use for this idea.  I can see now that the space is already bubbling, that I'll either need to get this concept moving, or possibly approach one of the current players with my plans.  Two of the sites I listed above are here in San Diego; veoh.com and vmix.com, and neither are playing the remix angle yet.

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Gideon Marken
Web Technologist & Electronic Artist

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