Powerful Marketing With User Generated Content Pt1
While
at the Emerging Technology Conference earlier this week, I handed out
20 folders containing information about ArtistServer.com. I've been sitting on a few of my plans and haven't posted
anything online about them, and since this information was in those
folders, I feel it's time to start talking about one or two of those
plans/ideas here on my blog so they are published publicly under my
name.
Yes...
we're talking “TOP SECRET” stuff here! Are you ready?
Concept:
Fan Blogging or Group Blogging - Initially, the service is for
artists and bands who perform, but can and will be extended to
provide the service for any type of event or location.
Summary:
To provide the means for an audience and/or participants of an event
or location gathering to self document using photos and video from
mobile devices. In addition, this system provides a greater
opportunity for follow up sales and marketing through the Website
which displays the user generated content. Lastly, depending on the
settings, a contact list can also be generated which helps one grow
their network.
Before
I go through the flow of the process, I'll give you a scenario using
this system.
Scenario:
Ok,
we have this band, and they've joined ArtistServer.com, and they're
going on tour across Europe or the U.S. A few of the guys in the band
have mobile phones, one possibly has a laptop. Since they're using
ArtistServer and have an upgraded account, they'll have access to the
Fan Blogging tools. The first show is in their home town, so before
the gig, they login to the site, and create a new Fan Blogging Event.
After entering the start and end times, a title, some tags and the
status setting (which sets if the published content needs band
approval first), they publish the Event to ArtistServer. Before
heading to the gig, they print out a bunch of flyers with the band's
Fan Blogging address: BandName@mobpub.com
– this way they can get the word out to the fans at the show on how
they can participate.
The
band is now at the club/venue, the flyers are placed around at the
tables and just before the show starts, the singer announces, “Good
evening everyone... All of you that have mobile phones that can snap
photos or video, and can also email them to people, we have something
for you to do tonight. If you take any photos, or video here at the
show, send it to our Fan Blogging address – it's printed on the
flyers, which is: BandName@mobpub.com.
When you do this, your photo or video will be posed on our band's
Website! Plus, if you do this, you'll be sent a message back to your
phone asking you if you want a free ringtone! It's our new song, This Is Our New Song, and it rocks. If you are confused, just
take a photo and send it to that address – you'll see. After the
show, you can always check out the photos from this gig by visiting
our site. Check it out at: ArtistServer.com/BandName."
The
band launches into their first song and right away, a few people pull
out their phones, run up to the band and start snapping photos and
video. While back at their seats, they select the photo they like the
most, tap in the address, and off it goes. A minute later, these
people receive a text message from ArtistServer.com which they
probably won't hear it while inside the club, so it stays valid for a
day. If they do hear or feel their phone, they can then accept that
they wish to be added to the contact list for the band and be sent
another message with a link to the free ringtone.
The
fans start having fun with it now, and realize that they should start
taking photos of each other and themselves at the show to post on the
band's site. As the night carries on, the band gets into photos with
fans, takes photos from the stage themselves, and posing for group
photos. All the while, the photos and video are generating a
real-time Website for the event – even
text messages getting posted alongside the media.
It's
now the next evening, the band is about to head out to the next gig
but decide to pull over to a WiFihotspot
to look at last night's show. To their surprise, there's dozens of
photos and video, not to mention another 15 new signups
on their contact list. Not bad for only filling out a form on a site,
passing out a few flyers and making one
announcement at the show. The band is now even more motivated for
tonight's gig, and head out the door in a rush.
Due
to the quick exit, they forgot to setup a Fan Blogging Event for
tonight's gig. But that's not a problem, since several of them have
mobile phones. One of them flips his mobile open and sets the event
up either using a J2ME application on the phone, or by sending a
simple text message to their account with the settings inside.
ArtistServer.com pings them back with a text message so they know the
Event was added, and they're ready to go.