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 ArtistServer  Wednesday, Jul 27, 2005 11:08:33 AM
20 Ways to Maximize Your Exposure on ArtistServer - Pt. 3.5 of 4 We're picking up the "20 Ways to Maximize Your Eposure" article at number 16 - but I wrote too much today, so I have to break this into 2 separate posts. If you have any questions / comments or ideas - just post a comment or send me an email. --------------------- 16)Use the "Song Linker" to generate links to your songs – When you are in the My Account area of ArtistServer – click on 'Songs and Ringtones' from the main menu and you'll see an option called “Song Linker.” If you click on this, a popup window will open providing you with a cool tool for generating links to any of your songs. Not only that, the Song Linker generates links in HTML, links w/ buttons, and links in BBCode (used on most forums). My favorite is the links with buttons in BBCode – this way I can simply copy and paste the link into a post on a forums to announce a new song. The post then displays the song title and the standard play and download buttons from ArtistServer.com. 17)Run a remix project or contest – Even if you aren't creating electronic music, there's some good reasons why you should consider running a remix project or simply allowing others to remix your music. Some of you may feel that your music isn't 'remixable,' but you are wrong, remixing works across all genres. What is a remix project? There are many ways a remix project can function, but the most common is as follows. You write a song and record it – then you take the separate tracks from the recording and save them as WAV files – or convert them to high bit rate mp3 files. Be sure to not include effects – make these files 'dry.' You now have a 'sample pack' - which you can zip up w/ a “ReadMe” file inside that contains copyright info and any rules about the project. Next – you upload the zipped up samples to ArtistServer – or any Website – then get ready to do some promotion. Please note that there's a lot more you could do when preparing samples and your sample pack. For example, providing the BPM, making sure the samples are rendered at the pitch they're used, making sure the DC offset is taken care of, etc. The idea is to go give these people great source material so they can create great tunes. Before you start, you'll need a plan, a reason why you are running a remix project. Is this a new release you are promoting? Maybe the launch of a new collective? Possibly you are looking to get B-sides created for a 12in release? Or, maybe you just want to dive in to the whole remix, mashup and sample scene. Whatever the reason, your project will not go anywhere unless you actively promote it and have a plan. But... how do you run a remix project? Once you have your promotion plan, the sample packs, and maybe even some banners created for your project, you'll be ready to announce the project on forums, blogs, your site, places that allow news releases posted about independent music, even on fliers in your local club. You'll want to establish a Web page for the project and use this as a home base for your sample packs, the remixes that come in, any reviews about the project or songs and links to your site and all the sites of the artists who participate. In order to help people link back – make a button – the standard size is 88x31 pixels. I know, it's a very small button – but this is how it works, and if you make it big, people won't use it. Go with the standard to ensure the most mileage, make it readable, and if you want to go all out, make one in black, white, and two or three other colors. This way, people can find a button that works best for their site. Some people run their projects as contests – where they'll pick the top 3, or the 'best' one and present the artist with some prize. This is a great way to stimulate interest in your project if artists haven't heard of you. When there's no direct outcome for a project, you may find it difficult to attract remix artists. If this is your case, then a contest might be the only thing that will get your project off the ground. As the remixes come in, add them to your site along with some comments. Once you have a few on the site, you can do a second round of promotions at all the sites you first announced the project at. Let people know that there are some cool remixes to be heard, that the project is still in progress, and that it's not too late to give it a try. When doing your promotional runs, be sure to monitor the threads on the forums you post at and reply to everyone so they see that you aren't a spammer. Many people get this part wrong, they forget to communicate with people and simple spam the Web with information about their project. If you do this, not only will your project fail, but you might even tarnish your reputation. Concluding the project – At this final stage, you'll close the project and notify all participants that they can now access all the songs online at the project page. From here, you could do a few things like: release a remix album, promoting the remixes on an online station, sending out a Cdr of the project to your radio stations that support independent music, creating a CD using an online service like Mixonic.com or CafePress.com or just give them away for free. Getting remixed is fun – it shines a new light on your music – it creates connections between artists, fans and genres – and it's an excellent way to promote your music and yourself as an artist/band. Some last thoughts – Be sure to define how the remix artist can use the remix – for example: can they post it online or on P2P networks, can they put it on their own CD, what will the copyright be for the remixes and if there are any rules as to how the remixes should be titled. Don't try to dictate too much control – you'll find that having these people promoting their own remixes creates another wave of promotion for you – possibly better than the one you created. ------------- Please see the next blog posting for items 18-20. 
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