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Category Mobile - Web - Media
Date Wednesday, Oct 04, 2006 12:42:26 PM
Social Network 3.0 and Empowering People

Services like mp3.com in 1999 could be considered Social Networking 1.0 - where there wasn't much more than loosely organized profiles, music downloads, and forums.

Years later, many new sites pop up on the Web, with photos and videos, friend linking, and widgets and we find ourselves in the 2.0 stage of Social Networking. At that time, I took notice of these changes, and began adding several to ArtistServer, bringing it up to date with what people call "Web 2.0." While the vast majority of the world knows nothing of Web 2.0, they are starting to hear about it, especially about Social Networking.

As you can imagine, after 2.0 is 3.0, but have you thought about what 3.0 could be?

What will change between 2.0 and 3.0?

I've been thinking about it, and I'm getting ready for it.

Fortunately, I was thinking about the future when I started the development of my platform, and I coded the whole platform from the ground up with the idea that other companies would license my application to launch their own sites. Then it hit me earlier this year, that there was more value in running a service which creates a network of social networks. This would allow for a fluid environment for users, greater exposure for content creators, a better use of network resources, in addition to supporting the 'long tail' by allowing companies, groups and individauls to launch niche social networks.

The main push behind this idea, was the realization that others would come along as I did, and find what I'm doing to not meet their direct needs, just as I found mp3.com to no longer meet my needs. Therefore, I should support these people and this behavior. I should give people the tools they need and to support change and evolution. By empowering the wheels of change, I can better position my platoform for the future. Some of you may have heard the term "future proof," and while it tends to be applied to technical things like protocols, there's no reason why you can't start looking for ways to future proof your business. I suggest you start considering how you'll empower people, and how you can incorporate change, because that's what 3.0 is going to be about: Empowering people by embracing change.

With that said, I'd like to introduce http://SocialNetworkServer.com

Please visit the site and look over the information - and keep in mind that the service is not yet available. I have several changes I'll need to apply to the code so it can support multiple sites on a single codebase, in addition to building a team and securing some startup capital. Just a quick note to the artists on ArtistServer.com, you'll ALWAYS have full control over your content, and will have control over what sites you don't want your content displayed on. Ok - now on with the future! Here's a quick description of SocialNetworkServer.com

Our service allows you to launch your own social media network without having to do any programming, and little customization (unless you want to). When you create your site with us, it will be generated using our system, and your domain name. You'll then have many options with site customization from skinning the whole site, to designing the layout of the homepage.

We offer this as a shared service, which means all the content, music, members and artists who participate on a site on our service, are also potentially available on all other sites. Artists and members can select if they do not wish to show up on specific sites, and retain full control over their content. Site owners can select to feature specific genres, content and artists, which allows each site on our network to express it's own unique pressence.

Our service also provides potential revenue streams by sharing profits from ad revenue and account upgrade revenue with site owners, and ad revenue with artists who have upgraded thier accounts.

Please contact me if you are interested.



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Gideon Marken
Web Technologist & Electronic Artist

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