Mobile - Web - Media Wednesday, Aug 16, 2006 9:15:45 AM
Google Analytics Opens to Everyone
I was reading the RSS feed from SearchEngineWatch.com, and I found some news that is worth spreading.
Google Analytics Opens to Everyone - No Invitation Required
Google announced today that the popular Google Analytics is now instantly available to the public. No more waiting for invitation codes. Anyone with a website can now install the website tracking tool by directly signing up at the Google Analytics homepage, or by clicking through the "Analytics" tab in any Google AdWords account. It is not required to have a Google Adwords account to run Google Analytics. http://www.google.com/analytics/
If your site receives a fair amount of traffic, and you currently attempt to process your log files, you should definately consider Google Analytics. Sign up, drop in the javascript from Google, and turn off your web logs. If you need the log data right away for some form of testing, you can always turn it back on.
After their tracking script is on all your site's pages, you'll gain access to far more than stats. You'll have charts, you'll have the ability to track goal pages, get reccomendations on search terms for your ads, you'll see where people enter and exit your site, how long they vist, and more.
Let a month or two pass, then dive into the tools they provide for analyzing your data. With a little time and effort, you'll learn a lot about your site, including what's working, and what pages need reworking.
As you can imagine, it gets more interesting once you get more than six months or so worth of data in their system. The hard part, is figuring out how to digest and reapply what you learn from the many charts and tables Google Analytics presents you.